About Boston Celtics United

Boston Celtics United is a multi-focus commitment to addressing racial injustice and social inequities in the Greater Boston area, with an emphasis on combating issues that have impacted the Black community as a result of the nation’s long-term history of systemic racism.

The Celtics investor group, in conjunction with the Celtics organization, is committing $25 million over the next ten years, inclusive of $20 million in cash with an additional $5 million in media assets and in-kind value to support both the NBA’s efforts, as well as local programs focused on six pillars that we have identified in discussions with community leaders and our players. This collaborative effort will be known as Boston Celtics United for Social Justice.

The six pillars are:

• Voting & Civic Engagement

• Criminal Justice & Law Enforcement

• Equity in Healthcare

• Breaking Down Barries & Building Bridges Across Communities

• Economic Opportunity & Empowerment

• Equity in Education

These focus areas were identified through extensive discussions with members of the Celtics organization, including players, owners, coaches, and front office staff, as well as a wide variety of leaders in community organizations, government, academia, and social justice. The implementation of these initiatives will span across all basketball and business functions of the organization, and will be led by a governing board of Celtics investors, Celtics legends, and Celtics staff members that will set and manage strategic objectives. The governing board will be announced in the coming weeks.

"We feel both the urgency of the moment and the weight of the centuries of injustices as we undertake this critically important work," said Steve Pagliuca, Celtics Managing Partner & Alternate Governor and Chairman of the Boston Celtics Shamrock Foundation. "The Boston Celtics have a proud legacy of being on the right side of racial and social justice, and we are more resolved than ever to take that commitment to another level. Our goal is to do everything we can to achieve progress on each of the targeted pillars, and we will work tirelessly to make real change."

“Our goal is to have a direct impact now,” said Celtics forward Jaylen Brown. “We don’t need to pacify the situation with empty gestures. We need to hold ourselves, the Celtics organization, and the city of Boston accountable. Monetary commitment is a great first step, but we need to commit to this process by creating a balance of short and long-term change. The time is now.”